Free calculator · contractors & home services

Missed-call math.

When you're on a roof or under a sink, you can't pick up. Put in your own numbers to see what the calls you miss are worth — and what catching even a third of them would add.

Run your numbers How to stop missing calls

Your numbers

Example numbers are filled in — replace them with yours. Nothing you type leaves this page.

Your phone app or carrier's call log shows missed calls — count a normal week.
Of the calls you do answer, how many turn into a job? That's a fair guess.
10
missed calls a week
3
jobs that would have booked, each week
$1,350
in work missed a week
$67,500
missed a year
$22,500
a year back if you caught a third of them

How it's worked out: calls × % missed × % who'd book × job value × weeks. Your numbers, your estimate — not a promise.

What we know — and what we don't

  • The figure you'll see quoted most — that small businesses miss most of their calls — traces to a 2016 study by a marketing agency that monitored 85 businesses for 30 days: 37.8% of calls were answered, 37.8% went to voicemail and 24.3% got no response.1 It's small, ten years old and from a company selling a fix. Your own call log is better evidence.
  • Calling back isn't enough on its own: in a 2020 Pew Research survey of 10,211 U.S. adults, 8 in 10 said they don't generally answer cellphone calls from unknown numbers.2 Leave a voicemail, and follow up in writing.
  • We couldn't find a trustworthy number for how many missed callers simply call the next contractor on the list. That's why the calculator asks you.
Practical fixes

How to stop missing calls.

Catch the call

Get back fast

Texting back — do it right

Be easy to reach

General information, not legal advice. The calculator uses only the numbers you enter. Last checked October 10, 2026.

Sources

  1. 411 Locals, "Small Business Owners Don't Answer 62% Of Phone Calls" (Jan 18, 2016) — a marketing agency's study of 85 businesses over 30 days. archived copy
  2. Colleen McClain, "Most Americans don't answer cellphone calls from unknown numbers," Pew Research Center (Dec 14, 2020). pewresearch.org
  3. Twilio Docs, "Programmable Messaging and A2P 10DLC" (updated July 7, 2026). twilio.com
  4. CTIA, "Messaging Principles and Best Practices" (May 2023). ctia.org
  5. FCC, "Stop Unwanted Robocalls and Texts" (updated Feb 27, 2026). fcc.gov
  6. Google Business Profile Help, "Changes to Google Business Profile chat." support.google.com

Sources opened and checked October 10, 2026.

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